A new look for Resco!
2 September 2021
If you have visited our website in the past few days, you might have noticed some changes: Resco has a new look. We want to align our identity with our strategy, and that means a whole new brand identity. New logo, new visuals, new labels,... Out with the old, in with the new! Let's walk you through the changes.
Along with the new identity comes a new tagline: "Stressless farming". Resco wants to do more than produce high-quality complementary feed for cattle and poultry. We want to focus on making the farmer's life easier as well. We know that farming is very rewarding, but also, that it can be very hard and stressful. Being a farmer isn't a nine-to-five job; it's early mornings and late nights, it's Monday to Sunday, it's January 1st to December 31st. But farming is also about living together with nature, seeing your animals and crops grow, about freedom, about tranquility...
We dedicate our time to develop products that are practical and provide the farmer with certainty. Our boluses and tablets give the farmer the reassurance that their herd or flock gets all the necessary nutrients to be healthy. We want to make products that save the farmer time and worries, so the farmer gets more time for family, to relax, or for other things they enjoy. By developing easy and reliable solutions we try to change farming into stressless farming.
The new logo
Did you know that the circles in the original logo represented chemical elements? Well, now you do. We kept the circles and linked them to our desire to change farming into stressless farming. The semi-circle refers to a hill and a setting sun, and to the sense of freedom from being up in the hills and watching a sunset. The new green gives the logo a more natural look and reflects our desire to develop more organic and phytotherapeutic boluses using essential oils and plant extracts.
The new labels
We created new labels with unique illustrations. And guess what? We added the hills and the setting sun in the illustrations as well! We also got rid of the abundance of colours on the labels and created a colour code to structure our products: each colour represents a certain category. Products that stimulate growth? Blue! Easy-peasy...
As you can see in the picture we went to check our new design with the end-user!